KSI, one of the decades most successful breakthrough artists, today drops a brand-new single, Voices featuring genre-bending Oliver Tree, the brainchild behind the 2022 global smash, “Miss You” with GRAMMY® Award-nominated producer Robin Schulz. KSIs silky vocals and effortless flow combined with Trees definitive rockstar qualities deliver Voices, a pop rock soul-searching smash destined for commercial success. Listen HERE and watch the music video from 4pm GMT HERE.
It follows KSIs previously released singles “Not Over Yet” featuring Ivor-Novello nominated Tom Grennan, an instant #1 on the UK Big Top 40 and “Summer is Over” as KSI gears up to release his third album on Atlantic Records. Co-written with Conor Blake Manning, Sara Boe, Mustafa Omer, and James Murray and co-produced by Mojam and Digital Farm Animals (whose combined credits include the likes of Sam Smith, Mabel and Dua Lipa) the song is a double entendre for KSIs mental health and his turbulent breakup with his ex-girlfriend.
Recorded at Abbey Road Studios, KSI says, Voices is a song I worked on during my weird phase mentally. This is a big song for me because it marked a big chapter in my life. After my breakup, I thought I was fine, but I had these voices in my head telling me I wasnt as happy as I thought I was.
Oliver Tree says: The song is about the pain we experience in the aftermath of a breakup. Lying to ourselves as we try to replace the void with a fling or waking up in your cold empty bed alone. That person can haunt our head for months, even years after. Wondering if we will ever escape the memories of the person, we once loved whos now a stranger.
The accompanying music video for Voices is directed by Oliver Tree and set in a busy restaurant. KSI is seen on a date with his girlfriend whose attempt at sharing a piece of spaghetti goes horribly wrong, causing an argument ending in a breakup. While KSI lays in bed alone, Tree matches with KSIs ex-girlfriend online, and they go on the exact same date, which ends in a similar way, leaving both Tree and KSI both visibly upset and heartbroken. Later, their ex is on a date at the same restaurant with YouTube creative Chunkz. KSI is sat across the room with another girl whilst Oliver impersonates a waiter, both now looking over at their ex-girlfriend. Oliver trips and drops a towering pile of plates with the video ending in complete disarray.
The song also appears in KSIs highly anticipated documentary KSI: In Real Life, which launched this week exclusively on Prime Video in over 240 countries and territories worldwide. It was awesome to create this song with one of my friends Oliver Tree and it being included in the Prime Video doc is super cool too, KSI continues.
KSI: In Real Life, executive produced by Louis Theroux and Mindhouse Productions dives into the origin story of this online icon, his beginnings in Watford and his early adoption of YouTube. Olajide Olatunji (JJ to his friends) has defied the odds and scored a series of unexpected victories in the business, music, and boxing worlds. But success has come at a price. With unique and unfiltered access to the global megastar, the film confronts questions about family, fame, the internet, and overcoming trauma. It is both a revealing portrait of the rise and rise of the ultimate influencer and a warts-and-all look at a young man working out who he is while the whole world watches.
His second album, summer 2021s All Over the Place entered the charts at #1, an emphatic follow-up to the previous years debut, Dissimulation, a #2 hit which was the biggest selling debut album of 2020. In rapid succession theres been a flurry of hits, on his own merits (making him the British Breakthrough Artist of 2020) and with others (Dont Play with Anne-Marie, Lighter with Nathan Dawe), making for eight Top Ten singles in total. As prolific as he is innovative, KSI was the only artist to be nominated twice in the Song of the Year category at the 2022 Brit Awards.