Hard – Fi are watching you

• 22nd Nov 2004

Hard-Fi are the product of their suburban West London environment; the sound of twenty-something gun-slingers on the minimum wage. It's the sound of a band weaned on the heady concrete glamour of The Stones, Dexys, Curtis Mayfield, and Happy Mondays. In love and in debt – the raw materials required to soundtrack a life of box-fresh Adidas, Berwick Street vinyl, and the black economy.

Recorded at Hard-Fi's Cherry Lips studio (a former 24 hour cab office in the work-a-day granite-grey environs of Staines) and produced by Wolsey White (“The Phil Spector of lo-fi” – Kerrang) and the band themselves, 'Stars Of CCTV' is Hard-Fi's debut offering, featuring forthcoming single 'Cash Machine'.

The video for the single gained widespread notoriety, the band having dodged Terminal 3 security to spend two hours performing 30ft below incoming planes at the arse-end of the main Heathrow runway – the kind of'guerrilla gig' that makes The Libertines' best efforts come off like a public school fete. Following riotous tours with The Vacation and The Golden Virgins and swooning reviews in the press, 'Cash Machine', having already won Zane Lowe's Radio 1 'Fresh Meat' section, has been added to the MTV2 and XFM play lists (a full ten weeks up front of release)

Buckle up, knuckle down, get busy…

“If, as the Scene Revival Ombudsman has recently declared, 'it's time for ska', let it be a dizzying new brand of ska. Hard-Fi are an epiphany: The Specials from Saturn, the revolutionary wing of Junior Senior, the late 70's having a knife fight with itself. Lighting on the dancefloor” – NME

“A bit Dexys, a but Strummer and a bit good” – The Fly

“Hard-Fi are very special, telling the sort of streetwise tales The Libertines should have done a whole lot more of on their second album, proselytising with the punch of prime Jam and bleeding like the funk soul brothers they are. A joy to see. Could be massive!” – Playlouder.com

“The most exciting new band to emerge from London in ages!” –
Clickmusic.com

Hard – Fi released their debut album “Stars of CCTV” on the 1st November through Necessary Records link

You can catch Hard-Fi live at the following venues:

2nd December SHEFFIELD Fuzz Club
5th December NOTTINGHAM Rock City
6th December LONDON Water Rats

Official Site : link