Hard-Fi release first ever “”mobile only”” video

• 24th Jan 2006

Hard-Fi will be releasing the world’s first ever ‘mobile only’ video to coincide with their single ‘Cash Machine’.

The video, made exclusively for mobile phones and other mobile music
devices capable of playing video (such as video ipods), features a totally new creative to the main 'Cash Machine' video and tracks the journey of a £10 note through the city’s seedy underbelly.

This ‘mobile only’ Cash Machine video is directed by Ben Crook (where as the main video was directed by Dougal Wilson) and was shot using techniques especially orientated to viewing on mobile phones. Featuring Sun Page 3 stunnas Zoe and Becky, two versions of the video will be available – a clean edit and a full, explicit version.

Richard Archer, Hard-Fi lead singer, commented “We wanted to do something creative for the new single and this seemed like a good thing as everyone has mobiles now. As a band it's important to understand the different ways your fans are interacting with music and use these to connect to them. Mobiles are an important part of that.
Plus the video has page 3 girls in it.”

The mobile only video is available on your phone from all mobile phone
networks and from the band’s website link and iTunes now.

The video can also be ordered by texting video cash to 81330 (£1.50 CC / £2 SMS plus standard operator SMS charge)

To watch a clip from the mobile only vid and find out more follow this link