Cream Brand Set to Launch in Asia

• 13th Jul 2007

Cream & Pearl Diver Go Asia Pacific

CREAM and Pearl Diver have today announced a partnership to deliver and build the Cream brand in Asia Pacific.

The first stage of the partnership will see Cream develop its first ever club outside of the UK, to be located in Beijing and/or Seoul. Having successfully operated tour events and the award winning Creamfields festivals around the world this is the companies first major step to cementing roots in the asian market.

Pearl Diver is a multi-million dollar corporation located in the Republic of Korea with their core business centralized around Entertainment and retail. Both companies share a vision to take the Cream and Creamfields brands to exciting new levels to the asian market.

James Barton Cream CEO says: “We’re really looking forward to expanding the Cream brand even further. Having staged club events across asia over the last 13 years we are excited about this partnership with Pearl Diver which allows us to make an even bigger impression on the asian market, a market that has a fantastic and ever growing dance scene”

Kang, Jeung Hoon, the president of Pearl Diver, expressed his plan to operate clubs and to host parties in this area under the name of CREAM and CREAMFIELDS. He added: “Today, many Asians may not know exactly what CREAM is and parties have not been familiar with them. However they are now eager for excitement exactly like what CREAM has provided in the UK and indeed other areas throughout the world. We believe there to be a great potential in Cream Asia Pacific.

Cream is the corporate umbrella for 6 entertainment and leisure related companies, with interests in leisure, festivals, music, events, bars/restaurants

Since its launch in October 1992 Cream revolutionised the clubbing experience. Over the last 15 years, what started as a club in Liverpool has gone on to become a global youth brand, diversifying to Europe, Asia and South America. It defined club culture in the 90's something which has been mirrored throughout the world. They continue to hold 4 events a year at their spiritual home Nation in Liverpool as well as tour events in the UK and around the world. The jewel in the Cream crown is their award winning Creamfields festival, this year they will be staging 8 Creamfields festival across the globe.