Tennents Urge Fans To Get Involved Before Its Too Late

• 27th Jun 2008

Music fans are being urged to join in at link as the deadline approaches to sign up as a founding member of The Tennent’s Mutual and get voting on the who, what, why and where of brand new live music shows.

Facilitated by Tennent’s investment and seed funding of £150,000 for live shows later this year, The Tennent’s Mutual is the latest new venture designed to give fans genuine influence and control in Scotland’s live music scene.

Only members of The Tennent’s Mutual will have the right to vote on all the decisions involved in the creation of an exciting new live music programme happening in October/November. Fans wanting to get their opinions heard on how the money should be spent need to be quick – registration for this first phase closes on Monday.

After more than a year in development, Tennent’s Lager unveiled The Tennent’s Mutual in April to enable and inspire music fans to collectively influence live music programming in Scotland – the artists they want to see, where they want to see them, when and even how much they want to pay – with all proceeds from ticket sales going back to The Tennent’s Mutual fund for music fans to re-invest in support of the live music scene in Scotland.

So far members have debated and determined where to invest the money, the voting structure for which bands they want to see, and most recently how best to provide gig opportunities for unsigned acts.

Elaine Forbes of Tennent’s, and one of the organisers of The Tennent’s Mutual said: “We’re delighted with how music fans have responded to The Tennent’s Mutual, as it’s captured people’s attention and imagination – the online hub is buzzing with lively debate, which is exactly what we wanted. We have put £150,000 on the table for music fans to invest in the live music programme that they want to see in Scotland but there is only a couple of weeks left for those who haven’t already joined up, to get registered and help shape the very first Tennent’s Mutual shows. We want as many music fans as possible who care about the scene in Scotland to get involved.”

To discuss, debate and vote on The Tennent’s Mutual and get your voice heard, log onto link’smutual.com before Monday 30th June.