The winner of the Brits Critics Choice Award has been announced, and it's gone to the rather wonderful.
This particular Brit is different to all the others, and is voted for by a panel of music journalists. Said journalists are asked to vote for their three favourite new artists of the moment, artists yet to release their debut single.
And this year's winner is Florence & The Machine, with Little Boots and White Lies named as runners up. Florence (Welch) will now play at the Brits Nominations Party at the Roundhouse in Camden on 20 Jan, and collect her award at the main Brits bash at Earls Court on 18 Feb.
Commenting on her win, Welch told CMU “Blimey a BRIT Award wowtheworldsgoneweird. Thank you so much to the critics. I'm making my album at the moment it's sort of sounding like a choir, a harp, some metal chains and a piano all put through a car crusher, then hit with wooden planks really hard. I will see you at the awards I'll be the one trying to get off with Katy Perry and passed out next to Leona Lewis”.
Brits committee chair and SonyBMG top man Ged Doherty adds: “The aim of introducing this award last year was to help boost the career of a new British artist by giving them a platform to reach a wider audience. [Last year's winner] Adele clearly fulfilled all our hopes and ambitions for this award. I hope Florence And The Machine goes on to enjoy similar success”.