News

Abercrombie & Fitch To Sue Beyonce

• 17th Sep 2009

US fashion retailer Abercrombie & Fitch are suing Beyonce over her plans to launch a new fragrance. The problem is the name Ms Knowles plans to use, Sasha Fierce, taken, of course, from her recent album title 'I Am… Sasha Fierce'.

Abercrombie & Fitch have their own cologne brand called simply Fierce. A&F say they fear Beyonce's new venture will cause confusion and damage the sales of their own product which, while primarily marketed to men, they describe as a “unisex” fragrance.