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Abercrombie & Fitch To Sue Beyonce
US fashion retailer Abercrombie & Fitch are suing Beyonce over her plans to launch a new fragrance. The problem is the name Ms Knowles plans to use, Sasha Fierce, taken, of course, from her recent album title 'I Am… Sasha Fierce'.
Abercrombie & Fitch have their own cologne brand called simply Fierce. A&F say they fear Beyonce's new venture will cause confusion and damage the sales of their own product which, while primarily marketed to men, they describe as a “unisex” fragrance.