We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
The New Loud pays homage to old-school, 8-bit era video games with their latest music video, 'Secrets'.
Opening with a couple arguing, director Jack Packard sets the boy character on a quest from reality to a video game world where he is determined to win back his love by replacing his slacker outfit with clothes of a career driven adult.
Live band footage was shot at the Historic Turner Hall Ballroom in Milwaukee, WI, a thriving music venue which has hosted acts such as Passion Pit, OK Go and The Magnetic Fields. With explosively coloured outfits and backdrops, the camera weaves and peeks around to show The New Loud playing in an impossibly vibrant practice space area.
Director Jack Packard works as a writer/producer/content supervisor for the Will Ferrell, Adam McKay website 'Funny or Die'. He gained notoriety with his series of 'High-Five!' videos posted to the site.
The New Loud is a new wave/electro/punk band from the working-class midwest US city Milwaukee, WI. 'Secrets' is the first single from the band's upcoming LP, 'Measures Melt' (UK release 8th June 2010), Produced/Recorded by band member Shane Olivo and Mixed by Mark Trombino (Jimmy Eat World, Rilo Kiley, Drive Like Jehu).
'Secrets' is currently available as a single through iTunes and Amazon or directly through The New Loud's Bandcamp site, where all their music is set up as pick-your-price downloads similar to the release of 'In Rainbows' by Radiohead. Also to celebrate the launch of the video and the new album, the band are offering the highly acclaimed EP ‘Can’t Stop Not Knowing’ for free download via this link: link