News

Florence And The Machine To Perform At 2010 MTV Video Music Awards

• 11th Aug 2010

Florence + The Machine are pleased to announce that they will be performing their song “Dog Days Are Over” at the 2010 MTV Video Music Awards. The video for the track has been nominated for four VMAs, nabbing the coveted slot as one of six artists up for “Video of the Year”, as well as “Best Rock Video”, “Best Cinematography” and “Best Art Direction” for what MTV calls “one giant work of avant garde art.” The show will broadcast live from Nokia Theater in Los Angeles on Sunday, September 12 at 9pm PST (Live ET/Tape delayed PT).

Speaking to USA Today of her performance, Florence Welch said, “To be performing and nominated at this years VMAs is completely amazing and especially for the song “Dog days” as I recorded that song in a cupboard with no instruments and the sound of the drums was me banging my hands on the wall, clacking pens on Mpc’s and generally causing a cacophony with anything I could lay my hands on. For this song to be recognized at such an iconic event is a total dream. For me ‘Dog days’ symbolizes apocalyptic euphoria, Chaotic freedom and running really really fast with your eyes closed. I hope to somehow encapsulate those things in my performance at this years VMA’s. I would also hugely like to thank everyone at the VMA’s for giving me this opportunity.”

In addition to getting recognition for her video, her song “Dog Days Are Over” has been a fixture on in the film and TV world for the past couple of months. You may have heard it during the trailer for Julia Roberts's Eat Pray Love movie and the USA's Covert Affairs commercials. She also contributed an original track “Heavy in Your Arms” to The Twilight Saga: Eclipse.

Florence really shines with her live shows, which have become the stuff of legend since touring the world nearly constantly beginning last summer. Florence was the name on everyone's lips after an epic set at this year's Coachella and will return to the States this Autumn for another round of dates:

October 30 – New Orleans, LA – Voodoo Music Festival
October 31 – Boston, MA – House of Blues
November 1 – New York, NY – Terminal 5
November 2 – New York, NY – Terminal 5
November 3 – Toronto, ON – Sound Academy
November 5 – Oakland, CA – Fox Theater
November 6 – Los Angeles, CA – Wiltern (SOLD OUT)
November 7 – Los Angeles, CA – Wiltern

Florence's acclaimed debut album Lungs, released in 2009 on Island/Universal, has been hailed as a breakthrough effort around the world, reaching #1 on the UK charts an impressive seven months after release date and remaining in the Top 40 ever since and has gone on to sell over 1.2 million copies in the UK alone, making it 4 x Platinum.

The tenacious artist took home a BRIT Awards Critic's Choice trophy last year, pegged as 'one of the most exciting new artists to debut in the British music scenes in years.'