News

In The City Presents The Hive

• 1st Sep 2010

The organisers behind In The City 2010, the UK's premier new music convention – which takes place in Manchester on Wednesday 13th October – Friday 15th October – have announced details of an exciting new programme of educational events designed for a younger generation of delegates looking for an entry point into the music industry.

Entitled The In The City Hive, this new initiative is aimed at providing a stimulating, informative and thought provoking programme for students, emerging artists and young people (16+), and will run during the main convention at The Malmaision Hotel in Manchester over two days on October 13th and 14th.

The In The City Hive will feature panels, seminars and workshops led by a host of industry professionals and covering a wide range of topics including artist management, music publishing, understanding the media, songwriting & studio production and many others.

The In The City Hive will be a separately ticketed event from the main convention with passes priced at just £60, which includes free entry to all In The City Live events, allowing delegates entry to the dozens of live music gigs happening during the event.

Just some of the events already planned for the inaugural The In The City Hive include:

• The Musicians Union Guide to Doing It Yourself

Want to release a record or start off your own management company but don’t quite know how to do it? The Musicians’ Union talks delegates through the whys and the wherefores of going it alone in the music industry.

• The CMU Seminars

Chris Cooke, editor of esteemed music industry trade publication CMU Daily and founder of Unlimited Media, presents the CMU Seminars, giving delegates the lowdown on everything they need to know from breaking into the business to how best to make money in the modern music industry.

• The Music Managers’ Panel

The role of a music manager has morphed dramatically in recent years as roles, responsibilities and commitments begin merging together. If you are a manager just starting out, what should your aims and objectives be? How do you go about getting your artists the recognition they deserve and if they get it how will that change your role? A number of successful and established artist managers, who will be announced shortly, talk to delegates and share their thoughts about their changing roles and responsibilities.

• My Generation, Next Generation

Drowned in Sound founder Sean Adams and Rebecca Nicholson discuss the digital and cultural trends of the passing musical generation and look to what’s next on the horizon.

• Write It, Record It, Mix It

Access To Music in association with JAMES (the educational arm of the Association Of Professional Recording Services and the Music Producers Guild) will host a producers’ masterclass, taking delegates right through the creative process. From the writing of a song through to the recording process right up to the mixing and mastering stages…all of which will take place on the 34 foot long Rock Hopper Bus, a purpose built mobile recording studio, which will be parked outside the Malmaison Hotel throughout the event.

• The Insiders Guide To The Media

Ray Paul, one the founding members of BBC Radio 1 Xtra, presents a workshop for The In The City Hive delegates. Discussing and outlining the different roles of the media and the power media has to influence those who read it. A must for all budding young journalists and publicists.

• The Untapped Goldmine: The Importance Of Publishing

Now we aren’t saying we can make you a fortune, but there are ways and means for young acts to get money out of the music business without chasing that elusive record deal. Whenever your songs are played in public you should be getting a cut, but how do you go about getting it? We let you in on the secret.

• The Northern Song Collective Songwriting Masterclass

Brand new Manchester based songwriting outfit, The Northern Song Collective, take you through the creative process of songwriting with a few industry heavyweights. Jim Spencer, producer of Jonny Marr and The Charlatans, will join Mercury Prize nominated John Bramwell from I Am Kloot with more participants to be announced shortly.

• Learning How To Sell Yourself: The Art Of Networking

They say it’s not what you know, but who you know. But if you’re just starting out in the business you aren’t going to know anyone. How do you know who to approach and what to approach them about? How do you make your pitch and once you’re in, how do you take it on to the next step? Each evening The In The City Hive will continue at a nearby venue where delegates can enjoy a drink and the chance to network with each other, putting their skills into practice.

Operating under this year’s overall theme, “That that don't kill me can only make me stronger,” In The City provides a vital forum via keynote addresses, celebrity interviews, masterclasses, panels and seminars for music industry professionals to discuss the future of the music business, and also provides the focus for hundreds of live music events that will be taking place during the convention.

In The City Director Yvette Livesey, who developed the original format of the event in partnership with the late Anthony Wilson said, “In The City has always adopted the twin tenets of education and inspiration and we have decided this year to put in a place a bespoke educational programme tailored to the specific needs of young people looking to learn about and get into the music industry. The In The City Hive will bring together a range of respected and successful industry professionals to inspire delegates and give them the tools to start their journey into the industry.”

Artists confirmed so far to appear live at In The City 2010 include – No Age, Mount Kimbie, Male Bonding, Sky Larkin, Yuck, Crystal Fighters, Factory Floor, O Children oOoOO, White Ring, Skepta, Kisses (debut UK shows), Ital Tek, Porcelain Raft, Teeth, Andreya Triana, Is Tropical, David’s Lyre, Mazes & Spectrals, with many more set to perform across a portfolio of media partner showcases that will be announced shortly.

All delegate registration information can be found by visiting link where a full breakdown of all the various packages on offer and the opportunity to register online is available.