Videos
Behind The Scenes On Ironik's Video
New Behind The Scenes video for ‘Falling In Love’, featuring Super Urban Producer- DJ Ironik and 90210 Star Jessica Lowndes.
Shot in Los Angeles, California. September 2010
After two Top Five singles and a Top Three hit album, London producer and MC Ironik returns with his brand new single ‘Falling In Love’ on October 24th, just in time to heat up the winter airwaves across Europe.
Featuring gorgeous star Jessica Lowndes of hit teen drama 90210, Falling In Love is a modern love song set to suave beats and sublime strings. Written and produced entirely by Ironik the single is the first release from his second album, due early 2011.
Making her music debut on Falling In Love, Jessica Lowndes was a surprise addition to the track. Ironik says: “I was recording in New York and by chance, Jessica was over from LA and in the studio upstairs recording her album. When she was suggested to me, I had reservations. I didn’t want a celebrity just for the sake of it but on meeting her I found she is incredibly cool and a proper talented singer, not to mention beautiful.”
For his second album, a confident Ironik has spent the last 12 months recording in New York, LA and London. He then signed a new, independent recording deal, this time with new label BPM Entertainment, founded by former SonyBMG Music Worldwide COO, Tim Bowen and Record Producer and former Warner’s A&R director Mike Peden.
The new album is more than a step on, it’s a completely new start. The samples that dominated the MC’s debut have gone. The sound is bigger and bolder and while the beats are bang up to date, the songs are built for long life. Ironik describes his new sound as ‘suave’. “It’s classier, more mature and my lyrics have a lot more emotion,” he explains. “I’ve grown up. There are clubby, uptempo tracks and more musically complex downtempos, to make you really listen to the lyrics.
At only 22 years of age, Ironik’s admirers include Tom Cruise, Sir Elton John (who gave rare permission for him to sample his iconic ‘Tiny Dancer’) and even Prince Charles. He has mentored and produced some of the biggest, new names in British pop, including Chipmunk, Tinie Tempah and Wiley. His debut album spawned hits everywhere from India to Sweden. MTV viewers voted him their favourite male artist of 2008 and his You Tube hits exceed four million.
“Music has meant everything to me for as long as I can remember.” says Ironik, and judging by his success, it looks like the Highgate born star will continue to blaze the music industry for some time to come.