News

Jessie J Wins Brit Awards Critics' Choice

16th Dec 2010

Today The BRITs can reveal that Jessie J is the winner of this year’s prestigious Critics’ Choice Award, with James Blake in second place and The Vaccines in third.

As the winner, Jessie J will perform at The BRITs Nominations Launch event on Thursday 13th January 2011 at IndigO2, inside The O2. The Launch event will be televised on Friday 14th January 2011 at 8pm on ITV2.

Jessie said of her win,’ This is epic! It has been a dream since I was a little girl to win a BRIT. I can't believe it's happened!’

The Critics’ Choice Award is for new British acts tipped for mainstream success in the forthcoming year. In previous years it has been awarded to Ellie Goulding (2010), Florence and the Machine (2009) and Adele (2008). The artists are chosen by a team of experts including the music editors of national newspapers, key music and lifestyle magazines and music websites plus the heads of music at major radio and music TV stations. The Award is open to artists signed to a label who are set to release their debut albums in 2011.

For the second year running, the Critics’ Choice Award will be presented in association with War Child, an international charity that protects children living in the world’s most dangerous war zones. The BRITs have worked alongside the charity and the annual War Child gig, now in its third year, will subsequently be an official BRITs event held at London’s IndigO2.

The BRIT Awards’ involvement with War Child complements a long standing association with the Awards’ own BRIT Trust charity. The Awards have raised more than £12.2 million for the Trust, whose main beneficiaries are the BRIT School for Performing Arts & Technology (link) the only free performing arts school in the UK, Nordoff-Robbins Music Therapy (link) and other selected charities which match the mission criteria.
Today also marks the final day for the Voting Academy to cast their votes for the winners of The BRIT Awards 2011.