News

Robyn Launches Interactive Beat Machine

• 16th Dec 2010

Robyn launches new, first of its kind Interactive experience– inviting fans to interact with both visuals and sounds simultaneously and in sync to the music — to create their own original ‘beats’.

Robyn premieres her new interactive experience on her website, link. This is not a video, it is a completely interactive site that offers fans the possibility to control over 100+ video clips and sounds simultaneously. The sounds are the parts of Robyn’s song ‘We Dance to the Beat’, taken from the album ‘Body Talk’ (out now). Each user can search through the massive grid of video/sound clips and choose their own group of sights & sounds. They can then interact with the clips to manipulate the images and transform the sounds, in perfect sync with the beat. The interactions are stored and repeated, letting the user build patterns and rhythms in real-time. They can then publish their creation to an even larger, ever-evolving stream of unique user-created beats. It is a real-time/interactive/music/video remix beat machine.

The concept for the Interactive experience was originally developed by Mary Fagot (Creative Director for Blip Boutique), and Johan Belin (Creative Director at Dinahmoe, Stockholm). An amazing team of creatives, developers and producers was assembled from Stockholm to London, to Montreal to Los Angeles to develop the concept and bring the Interactive Beat Machine to life.