News
NME Awards 2011 Names Boxfresh As Official Fashion Partner
The world’s foremost multi-platform music media brand – NME – has announced Boxfresh as the official fashion partner of the NME Awards 2011.
British streetwear originators Boxfresh will sponsor the hotly-contested Best New Band category at the Awards, which was last year contested by The Big Pink, Bombay Bicycle Club, Mumford & Sons, The xx and La Roux.
Boxfresh will also have a presence across the whole NME Awards season. The full programme of events includes the country-wide NME Awards Tour, famous London NME Awards Shows, the NME Big Gig and the NME Awards themselves.
NME publishing director Paul Cheal says: “Boxfresh is a credible and highly appropriate fashion sponsor for the NME Awards, which define the best music – from the best breaking acts to the world’s most high profile bands. This year’s NME Awards season will set the agenda for the new musical year – and we’re looking forward to working with Boxfresh across all elements of the activity.”
Daniel Morris Managing Director of Boxfresh says: “Boxfresh has a great musical heritage for supporting up and coming independent artists. We felt our involvement as sponsors of the ‘Best Up and Coming Artist’ award and as the Official Fashion Partner felt completely natural. We are delighted to be involved in this years’ award events and further cement the relationship between our brand and Great British music”
The NME Awards 2011 will kick off in February with an unmissable line-up pulled together for the national NME Awards Tour featuring Crystal Castles, Magnetic Man, Everything Everything and The Vaccines.
Tickets are on sale now via:
www.nme.com tickets / 0871 230 1094
www.gigsandtours.com / 0844 811 0051
www.ticketmaster.co.uk / 0844 826 2826
NME AWARDS TOUR
MAGNETIC MAN + CRYSTAL CASTLES + EVERYTHING EVERYTHING + THE VACCINES
3rd February – Glasgow O2 Academy
4th February – Manchester Academy
5th February – Manchester Academy
7th February – Newcastle O2 Academy
8th February – Nottingham Rock City
9th February – Leeds O2 Academy
11th February – Norwich UEA
12th February – Birmingham O2 Academy
13th February – Cardiff University Great Hall
15th February – Bristol O2 Academy
16th February – Bournemouth O2 Academy
17th February – Brighton Dome
19th February – London O2 Academy Brixton
NME AWARDS SHOWS:
1st February – Metronomy @ Heaven
2nd February – Los Campesinos! / Summer Camp @ O2 Shepherds Bush Empire
2nd February – Gang of Four @ Heaven
3rd February – The Duke Spirit @ Heaven
9th February – Mystery Jets @ O2 Shepherd's Bush Empire
11th February – White Lies / Crocodiles @ O2 Shepherd's Bush Empire
14th February – Sleigh Bells @ Heaven
14th February – The Bees @ Union Chapel
15th February – The Naked and Famous @ Heaven
15th February – Isobel Campbell and Mark Lanegan/Cherry Ghost @ O2 Shepherd's Bush Empire
16th February – Edwyn Collins @ O2 Shepherd's Bush Empire
17th February – Miles Kane @ Hoxton Square Bar and Kitchen
17th February – Noah and the Whale @ Koko
18th February – Yuck / Cults @ Bush Hall
18th February – Frank Turner @ Borderline
20th February – Carl Barat / The Heartbreaks / Foreign Office @ O2 Shepherd's Bush Empire
21st February – Alex Winston @ New Players Theatre
21st February – Mona / Neon Trees @ The Relentless Garage
21st February – Warpaint / Twin Shadow @ O2 Shepherd's Bush Empire
21st February – Frankie & The Heartstrings / Veronica Falls @ Heaven
22nd February – Caribou / Factory Floor / Walls @ O2 Shepherd's Bush Empire
22nd February – Les Savy Fav – Heaven
Originating at a time when the UK underground music scene exploded back into life in the late 80s, Boxfesh is a British lifestyle brand with heritage and roots in streetwear. Now 21 years old, 2010 has seen the brand collaborating with the likes of Carl Barat, Jon ‘The Reverend’ McClure and Kano and also creating a completely innovative approach to marketing through music channels. At a time where the global music landscape has changed forever, Boxfresh has positioned itself as not only the apparel and footwear brand of choice to the music fraternity, but also championed the new model for fashion and music’s seamless integration together.