Videos

Hesta Prynn – Turn It Gold

9th Feb 2011

Introducing New York based, alt. favourite Hesta Prynn.

If you haven’t heard her brand of post-hipster-art-pop, you’re about to!

Having spent the past year touring with the likes of 30 Seconds To Mars, Tegan and Sara and Jay – Z and working in studio with everyone from Chuck Brody (Lykki Li, Ra Ra Riot, Wu Tang Clan) to Bear Hands to Clown from Slipknot and Tim Harrington from Les Savy Fav, this former Northern State MC is now set for her first official UK single release, Turn It Gold on 14th February.

Turn It Gold is an upbeat party track with an indie twist and a hook that just won’t let you be. Hesta (aka Julie Potash) says of the track “I wrote this song about partying in New York with my friends and that song that you just don't want to turn off. The jam that you love. The one you make a gold record in your headphones by playing over and over again.”

The track will be accompanied by a video from uber-cool US director Randy Scott Slavin who Hesta first met working on her video for Can We Go Wrong. The pair hooked up again for Turn It Gold and the result is a sexy, sleek pop video that looks at the relationship between photographer and subject.

Set for release on Too Pure the single will also feature a remix from UK rising star Bright Lights Bright Lights.

Hesta Prynn is set to play a string of dates across the UK and Europe including The Old Blue Last and Koko in London as part of the Club NME tour –

4th Feb B72 Vienna, Austria
5th Feb Muffat Café Munich, Germany
6th Feb Cross Club Prague, Czechoslovakia
7th Feb Comet Berlin, Germany
8th Feb Gruner Jager Hamburg, Germany
9th Feb Paradiso Amsterdam, Netherlands
10th Feb Old Blue Last London, UK
11th Feb Club NME, Koko London, UK