Videos

Africa Hitech Release Video For “Out In The Streets”

• 30th Jun 2011

Following the release of debut album 93 Million Miles, Africa Hitech have revelled the video for “Out In The Streets”.

The duo – renowned producer Mark Pritchard and Steve Spacek – make a cameo appearance in the video, which is directed by Sixty40's Mark Simpson.

Simpson explains the concept: “Out In The Streets is about lowly domestic bots around the world choosing suicide over recycling. It uses footage group-sourced from friends-with-cameras around the world as background plates for action to take place on. We placed lovingly animated robots into the world and stitched together the tale of a massive failure of robot batteries causing erratic behaviour in otherwise complacent robots. On the one had, a major PR problem for the robot industry, on the other, a major ontological crisis for the individual robots facing recycling.

“We worked closely with Africa Hitech to make the track work with the vision and vice versa. While there is robot dancing in the film, it's not a traditional music video. It’s just a short concept film that works with the music themes. This isn't totally new by any means, but what makes it really pop is how Mark Pritchard and Steve Spacek edited the track and layered a lot of film music score elements to their track to allow the music to meet the film in the middle. The result is something in between very narrative music video and very banging short film.”

93 Million Miles is out now. More information can be found by following this link.

MSD