News

Common Mama, A Busker And A TV Ad: You Just Couldn't Write It

• 21st Jul 2011

“A New Kind of Something” is the debut single from the Common Mama project by Ferdinando Arno, set for an August 22nd release.

Featuring vocals from Jon Kenzie, the track has become globally recognisable thanks to its inclusion in the an advert for computer brand Acer (above).

Young British artist Jon Kenzie started out gigging all over London, and is now lead singer of Manchester-based band Beggar Joe. A real life busking tour around Europe beckons for the band this summer.

Kenzie was discovered by Arno when visiting London. Seeing Kenzie busking, Ferdinando Arno was blown away by the vocal talents of Mr Kenzie, approaching him there and then and arranging that he visit his studio in Milan to record.

The track was written by Arno especially for Kenzie's voice and was recorded in Manchester, Milan and London.

MSD