Videos

Kaiser Chiefs Be A Rockstar

• 17th Oct 2011

Watch exclusive content on Kaiser Chiefs in partnership with Black XS & Universal. Go on to link to see more exclusive contents on your favourite bands.

Paco Rabanne fragrances are launching the site link in partnership with Universal Music, offering Internet users exclusive musical content and the opportunity to enjoy a unique experience and step into the shoes of a Rock Star!

An exclusive partnership: link is continuing the musical adventure set in motion with the launch of Black XS.

By joining forces with Universal Music, Paco Rabanne fragrances – and the Black XS line – are opening the doors to the largest catalogue of artists in the world. And through its entity OFF TV – a music channel and integrated production structure – Universal Music France gives access to special moments with its artists, another way of loving music and those who compose it.

By sponsoring a programme created for the occasion, Black XS fragrances are offering Internet users the chance to dive into the unknown, issuing an invitation to go backstage and discover intimate and live moments with groups bursting with rock energy!

THE BLACK XS OFF SHOWS
The series – consisting of nine episodes in all – will be shown by the end of the year on the site dedicated to the operation link, as well as on the brand's YouTube channel and the site link. The first names have already been revealed and Internet users will be able to discover bands such as Two Door Cinema Club, Kaiser Chiefs and Cold War Kids in the first sequences known as the Black XS OFF Shows.

For Emmanuel de Sola, Special Projects Director for Universal Music Consulting & Content, “collaborating with a partner as prestigious as Paco Rabanne fragrances results in a wonderful operation that brings the brand and the music world closer together. Thanks to OFF TV, Black XS fragrances are broadcasting attractive and on-trend musical content that legitimises their message in the music arena“.

Two Door Cinema Club
Northern Irish trio Two Door Cinema Club consists of lead vocalist and multi-instrumental talent Alex Trimble, plus schoolfriends Sam Halliday and Kevin Baird. Music industry experts tipped them for fame before even releasing an album – and once they did, 2010’s debut Tourist History was voted “Irish Album of the Year” and won them a breakthrough award from mtvU. In 2011, they have won new fans with great performances at the world’s most influential festivals, including Coachella, Glastonbury and Vieilles Charrues.

Kaiser Chiefs
Named after a South African football team and born in the English city of Leeds, the four-piece Kaiser Chiefs enjoyed a rapid rise to fame, becoming one of the UK’s biggest live bands thanks to instant anthems like the classic “Ruby”. At the peak of their success in 2008, the band (Rick Wilson, Andrew White, Simon Rix, Nick Baines and Nick Hodson) announced a break from the spotlight to work on new material. The resulting album, The Future is Medieval, was released in summer 2011, and allows fans to choose their own tracklists and customize their cover artwork.

Cold War Kids
Californian quartet Cold War Kids got together in 2004, releasing their debut album, Robbers &Cowards, two years later (ou releasing their debut EP, Mulberry Street, the following year). The band is made up of Nathan Willett (lead vocals, piano, guitar), Matt Maust (bass), Johnnie Russell (piano, guitars, vocals) and Matt Aveiro (drums), and in the years since has produced several studio and live albums blending punk and soul influences with philosophical quotations and a genuine community ethos. Their latest powerful, riff-packed album is 2011’s Mine Is Yours.

A UNIQUE EXPERIENCE
As well as offering exclusive musical content to Internet users, the link platform also gives them the opportunity to enjoy a unique and totally immersive experience in the world of Black XS:

“The challenge is to plunge our audience into Black XS' rock world by putting the possibilities offered by digital technology to work in highly creative ways.” Laura Pho Duc, International Digital Director for Puig/ Paco Rabanne fragrances.

“Once again, we want to surprise, to offer unique experiences thanks to innovative technologies, to invite the public to discover and share in a rich universe. link for all those who dream of being a Rock Star!” Frédéric Appaire, International Marketing Director for Paco Rabanne fragrances.