News
Wakestock Introduces Ticketless Technology
Wakestock 2012, in association with Samsung, will be the first event in the UK to use the wristbands known as RFID technology. It will be a revolution for music fans who will benefit from secure access and virtually no queues.
The ticketless system will see music and wakeboarding fans issued with special RFID wristbands that are read on arrival to validate entry. At the wearer’s discretion, the bands can be linked to their social media profiles, or used to enter instant win competitions. Festival goers will be able to sample the new Samsung Note and personalise their wristband to ‘check in’ on Facebook and share their experience with friends online. Only two events in the country have had this technology approved, the other is the Red Hot Chili Peppers concert at Knebworth at the event of this month.
Samsung is also inviting festival goers to head to the Galaxy Note experiential stand, where they will be able to personalise their wristband to check in on Facebook and share their experience with their friends online, upgrade to a new device simply by flashing their wristband, and sample both the Galaxy Note and recently released Galaxy S III.
The promoter of both events, Stuart Galbraith from Kilimanjaro Live, commented:
“We’ve been waiting for the opportunity to use RFID technology for a while as it’s a great way to enhance and grow the customer experience for concerts and festivals of the future. We are very excited to be working with Samsung and Intellitix in being one of the first UK promoters to embrace this new technology and look forward to developing adaptations across many events.”
Simon Stanford, Vice President, Telecommunications & Networks Division, Samsung UK and Ireland said:
“We’re delighted to announce our involvement in the first rollout of ticketless technology this country has seen. In future, everyone will be able to use their mobile phone as their ticket, whether they are music fans going to a gig, or a commuters travelling to work. So we’re excited to be aligning ourselves with that technology and to be bringing a new experience to both our customers and to music fans across the country.”
Fans who have already purchased Wakestock tickets will be sent the wrist bands in the post in advance of the event. For those who purchase tickets direct from local outlets, their tickets will be exchanged for a wristband on arrival at the event.
Wakestock 2012 tickets are on sale now through link or by calling 0844 873 7358.