News

Toddla T to Represent UK In Global Remix Challenge

• 5th Jul 2012

Trojan Records has collaborated with heritage footwear brand Clarks Originals for an ambitious international remix project to celebrate 40 years of the Desert Trek boot – renamed the Trojan Trek – for the Clarks Originals AW12 collection.

The iconic reggae label will be releasing four new mixes of the classic hit ‘Let Your Yeah Be Yeah’ by The Pioneers, delivered by some of the hottest DJs and producers across the world.

Kicking off the #ORIGINALSREMIXED campaign for the UK is Radio One DJ, producer, re-mixer and composer Toddla T, whose infamous fusion of electro, garage and dubstep is blended with the reggae classic, creating a dancehall track set to twist up the dance floor this summer. Available for FREE download on link from 2nd July 2012, Clarks Originals will also be airing an excusive video and interview with Toddla T offering an insight into the musical mind of the celebrated DJ producer.

Notorious for drawing from different styles and influences from the UK to Jamaica, Toddla T not only boasts a permanent slot on BBC Radio 1 but is a major player in the worlwide music scene’s appreciation of Jamaican and reggae culture. Taking his unique technique of juxtaposing genres, this fusion of mighty sinkhole bass lines and clattering clusters of heavy beats confidently defines the infamous Toddla T sound.

Toddla T said of the collaboration “I love Clarks Originals. I love the style, I love the heritage and the way the brand plays such a big part in music in general. I think what they’re doing with international artists and cultures is amazing and it genuinely joins the dots between cultures even though it’s a British brand. I go Jamaica… I see it there, I go America… I see it there. It’s a thread between different types of people but they’ve all got the same love for it.”

Trojan Records will also be releasing the material via its website link on vinyl, CD and digitally.

Clarks Originals site: link