Album Review

Geva Alon – In The Morning Light

• 17th Jul 2012

The problem with the current trend of re-hashing 60’s pop music, is the laziness with which it is impersonated by so many. Where artists such as Fleet Foxes and The Coral have succeeded in creating compelling, harmony laden, 60’s folk/pop records so many others simply release dull and un-inventive rehashes.

Geva Alon is one such artist.

In The Morning Light succeeds in being incredibly dull, the wide open song arrangements crying out for thick vocal harmonies, but Geva’s voice is for the main part left to drone monotonously over the insipid faux 60’s folk backing track. With solo records such as this the voice needs to be at the forefront driving the album, but instead it’s left awash in reverb and slapback delay.

Dominated by lacklustre acoustic strumming, perforated with vaguely bluesy electric guitar mumblings, this record does little to draw in the listener. I could imagine on a mid afternoon slot at a sun drenched festival after a few strong ciders this could be passable as background music but as a commercial release this has little validity.

If you’re looking for modern ‘retro’ then dig through The Coral’s back catalogue.

Geva sounds like he’s trying to be Neil Young but comes across more Neil Diamond.