Videos

VIDEO: Rudimental feat John Newman & Alex Clare – Not Giving In

• 17th Oct 2012

East London quartet Rudimental have premiered their video for forthcoming single ‘Not Giving In’. The single is released on November 18 via Asylum Records and follows the ground-breaking, multiple award-nominated video “Feel The Love” (watch here). “Feel The Love” won best Music Video at last week’s LA Shorts Fest and is up for gongs at the MOBO Awards and MVAs.

Directed by photographer Josh Cole, the ‘Not Giving In’ video mirrors the extraordinary true life-story of Josh’s close friend and 3-times World Champion B-Boy, Mouse. Cleverly narrating two parallel stories – that of the young Mouse (played by B-Boy Allen) and that of an older brother (played by Tugo) – Mouse discovers the dance sub-culture of Manila, whilst his brother follows a less fortunate path. The video was shot entirely on location in Manila; all the actors are regular local residents. Rudimental provide the perfect backdrop to this cinematic visual that alternates between both brothers’ lives on the streets. The uplifting record, a sound clash of live instruments, beats and soulful voices, conveys a spirit of hope with the soaring vocals of two heavyweights, John Newman and Alex Clare.

In real life, Mouse’s mother left the Philippines for the UK in a bid for a better life when he was just 8. The young Mouse soon found himself on the streets, where he first discovered and got involved in dance. His mother returned to Manila to find Mouse when he was 16 years old, to bring him back to her new home of Birmingham. Mouse quickly became involved in the UK B-Boy scene and by the age of 18 he was winning competitions. By age 26 he had risen to World Champion, which he then won again twice: once in Singapore and once in San Paulo. Mouse cameos in the new Rudimental video, teaching the young actor, who plays his younger self, to dance. Mouse does have a real brother, and while he’s not dead (as per this video), he is lost to the world of drugs and addiction. Mouse hopes that through telling his story he can inspire others to follow the right path.

Mouse now lives in London and judged the UK B-Boy World Championships this past weekend (13th Oct) in Brixton, UK.

Rudimental are: Piers Agget, Kesi Dryden, Amir Amor and DJ Leon Rolle.

‘Not Giving In’ is released on November 18 via Asylum Records