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Nokia and Deadmau5 Light Up London With “”This Is Lumia””

• 30th Nov 2012

Nokia last night joined forces with deadmau5 to launch two new Nokia Lumia handsets with a spectacular light and music experience: This Is Lumia.

Exactly a year after Nokia created the biggest light show the capital had ever seen – a 4D projection that covered Millbank Tower – the mobile giant transformed an entire London square last night into an immersive audio-visual show starring deadmau5.

Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed software, to come alive in sequence to a deadmau5 set. People arriving in the square saw just a normal London street, and as the music started the technology allowed it to be ‘played’ like a musical instrument.

Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: “We wanted to do something as innovative as our products to celebrate the launch of the new Nokia Lumia range. The show took its inspiration from the vibrant colours of the range. The Nokia Lumia 920 has extraordinary low light capabilities and we wanted to create an event that would showcase this fantastic feature and still show that our products stand out from the current sea of faceless black handsets”.

“Playing Millbank Tower was an incredible experience, so it’s great to be back in London to team up with Nokia again” says Deadmau5 “The new show was a totally different concept from last year, but equally inspiring and technically challenging.”