AEG Live and The Royal Parks have announced Barclaycard British Summer Time, a new festival for 2013 to be held in Hyde Park.
Bon Jovi are today named as the first headline music act for Barclaycard British Summer Time. More high profile acts will be announced in the coming weeks.
In what heralds a totally unique event offer for London, each live music-packed weekend will be linked by a midweek programme of diverse entertainment, accessible for all to enjoy. From Monday to Thursday, the entire Barclaycard British Summer Time site, saved for the main stage, will give visitors the chance to get involved with smaller, more intimate events offering film, music, literature, sport and a specific family day that will expand the Barclaycard British Summer Time experience to genuinely appeal to the whole family.
“After a great deal of planning and hard work, we are so proud to announce what will no doubt be an incredible event for London” says Jim King of AEG Live, Event Director “Barclaycard British Summer Time takes everything we have learned indoors at our other venues – in creating the amazing experiences at The O2 – and shares it within the world’s greatest outdoor venue, Hyde Park. We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in Summer events – fantastic music, great food, drinks, farmers markets, theatre, film – and much more incredible entertainment across a full 10 days. The list is endless!”
Across Hyde Park, there will be four themed zones within the Barclaycard British Summer Time site, each with its own specially designed installations and entertainment, high quality restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independent food stalls.