Front man Bruce Dickinson announced at Download Festival that Iron Maiden will round off the current 30 date European leg of their MAIDEN ENGLAND WORLD TOUR in London, with a show at the O2 Arena on Saturday 3rd August.
Comments Bruce, “We’ve all been having such a fantastic time on this tour. From the very first show in North America last year to the European dates we’ve done so far, it’s just been tremendous fun. Our fans have been brilliant as usual, and seem to be loving the set-list and the stage production! So we thought that because this tour has been such an amazing experience for band and fans alike, it somehow seems right to finish up back home in England and have the final show celebration on home-turf. The 02 is a great venue to play with a really fantastic vibe, so we’re really looking forward to this show being one almighty party!”
Iron Maiden wish to ensure that fans get fair and proper access to tickets and do not pay over the actual ticket price by way of touts or the Secondary Ticketing Agencies and therefore this concert will be totally Ticketless (Paperless) Ticketing using the latest Technology.
Ticketless (Paperless) Ticketing means fans will not receive a physical concert ticket for their entry into the event. Buying paperless helps ensure fans have secure and convenient access to event tickets at the intended original sale price. On the day of show, concert goers just need to bring the credit card they used for the ticket purchase and a government-issued photo ID to the concert. All members of the ticket purchaser’s party must be present at the same time to enter the venue. The venue’s ticket usher will swipe their credit card upon entry and present each person in their party with seat locator slips for quick access into the show.
Andy Copping, Senior Vice President of Music at Live Nation UK comments;
“Maiden, their Management Phantom Music, the O2 and my team at Live Nation have really tried to ensure that fans can buy tickets at a fair and agreed price for the forthcoming UK show at the 02 by utilising Ticketless (Paperless) Ticketing technology throughout the whole venue. The aim is to ensure fair access for true fans and to eradicate ticket tout issues and inflated secondary market prices that can also lead to a reduction of the number of obtainable tickets at the on sale not being available to fans.”
Tickets go on general sale Friday June 28th.