News

Rudimental v Beats By Dre – You Tube Exclusive Mixing Desk

• 27th Feb 2014

To launch their new Beat by Beat series, Beats by Dr.Dre have collaborated with Rudimental, the chart-topping UK drum’n’bass band and winners of Best British Single award at last week’s Brits.

Beat by Beat is a new innovative and interactive series that will go behind the beat and demonstrate how some of the world’s biggest artists create the tracks that made them famous. The first Beat by Beat film tells the story of how Rudimental find inspiration for their tracks, how they are then produced and how they work together to create the Rudimental sound.

Beat by Beat details the many elements that make up a Rudimental track via six unique videos that can be played and mixed simultaneously via a custom YouTube player— allowing viewers to control the YouTube page as if it was a sound mixing desk – a YouTube first.

Rudimental’s Beat by Beat film can be experienced above, or on Beats by Dre’s official YouTube channel.

The films were shot by BAFTA- and Grammy-nominated directors Fred&Nick of Pulse Films. The interactive experience was developed by Wilderness.