Videos

EMA Goes So Blonde In New Video

• 5th Mar 2014

EMA has revealed the second single from new album ‘The Future’s Void’, which comes out on April 7th through City Slang.

Continuing to face the pitfalls of modern technological culture head on with this record, ‘So Blonde’ comes accompanied with a striking new clip. The video was directed by director & XBXRX band member Vice Cooler, with contributions from the queen of Tumblr, Molly Soda.

“The smiling blonde white woman is the most exploited image in the world” said Erika M Andersonwhen asked to explain the new track & video. “How many bits do we have to reduce the dancing blonde babe to before she is no longer a symbol of sexiness? At what point do tits become simply bits? And who owns the sparkly dolphin anyway?”

With this in mind, Erika, Vice & Molly set about creating a video that merges reality with the hyper-real version we see online.

Watch the video for ‘So Blonde’ here:

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