News

Impossible presents 8X8

• 18th Feb 2015

To celebrate the launch of its latest product, the Instant Lab Universal, which transforms digital images on Apple iOS or Android smart phones and tablets into classic Polaroid-type instant photos, Impossible is proud to announce 8 x 8, an exhibition of eight works each from eight distinctive instant photographers.

The idea of 8 x 8 was inspired by the fact that each pack of Impossible film has just eight photos. Impossible has always taken an innovative approach to analog photography, exerting an influence on visual culture that is greater than the relatively small size of the company and successfully shifting popular taste from the virtual to the visceral with a wide range of color and b&w films for Polaroid SX-70, 600 and Image-Spectra cameras, large-format 8×10, and its own-branded hardware, notably the Instant Lab Universal.

Coming from the USA and Europe, each with an awesome tale behind them, the artists were challenged to create eight pictures using the Instant Lab with any of Impossible’s color or b&w 600 or SX-70 films.

The artists include, amongst others:

Alison Mosshart (US): One half of famed band The Kills, Mosshart has been shooting Polaroid-type film since she was a child. Her eight pieces focus on her diaristic observations of road trips and her home in LA.

Scout Willis (US): Artist and daughter of actors Bruce Willis and Demi Moore, Willis found fame as the most public activist of the U.S.-based feminist campaign, ‘Free The Nipple’. She explores intimacy and youthful sexuality in her eight images.

Chuck Grant (US): Grant describes her sister, singer/songwriter Lana Del Rey, as her muse. Her work has been featured in The New York Times and Complex.

Kate Bellm (UK): Nomadic fashion photographer Bellm’s work celebrates the youth and sexual freedom. Using rich colours, her eight works span the globe, from Tokyo and New Zealand to her home in Deià, Spain.

Paulina Surys (POL): Sury’s work involves the physical manipulation and collage of analogue instant photographs. The baroque, almost mythical nature of her work derives from her formal training as a fine art painter.

8 x 8 takes place at The Hoxton Gallery, London E2 and is open to the public from 20th February for just three days.

/// 8 x 8 EXHIBITION LISTINGS INFORMATION ///

WHAT: 8 x 8
WHERE: The Hoxton Gallery, The Arch, 9 Kingsland Road, London, E2 8AA
WHEN: Friday 20th to Sunday 22nd February
TIMES: 12pm – 7pm
PRICE: Free
WEBSITE: www.the-impossible-project.com