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Squarepusher Releases Controllable Virtual Reality Video
As far as clever marketing ploys go, this one is actually pretty cool. Squarepusher‘s new video for ‘Stor Eiglass’ is not just your standard music video, but a virtual reality promo that can be experienced via VR headsets, mobiles, tablets and YouTube’s new 360º platform.
The lead track from the forward-thinking producers critically acclaimed Damogen Furies album, the stark electronica is accompanied by a bubblegum dystopian narrative that you can check out even if you don’t have Oculus or Google Cardboard.
For the YouTube 360º experience: cut and paste this link (https://youtu.be/6Olt-ZtV_CE) into Chrome and use your mouse or keyboard keys W/A/S/D to change perspective.
Described as an absurdist take on sci-fi tropes like a “reverse Inception”, Marshmallow Laser Feast’s creative director, Robin McNicholas, explains more: “We mimicked the track’s theme of twisting a genre to become the antidote of everything it stands for by using VR to frivolously highlight the possible perils of VR addiction. It was just an honest response to how the track appears to start as a super club anthem before subverting everything in the way Squarepusher does so well.”
Catch Squarepusher live on his extensive world tour:
15th May – Garden Hall, Tokyo, Japan
16th May – The Star Festival, Kyoto, Japan
18th May – Seoul Museum of Art, South Korea
19th May – Arkham, Shanghai, China
22nd May – VIVID Live @ Sydney Opera House, Sydney, Australia
25th May – Movement Festival, Detroit, US
30th May – Life Festival, Belvedere House, Ireland
15th June – Plissken Festival 2015, Hellenic Cosmos, Athens, Greece
18th June – Sonar 2015, Barcelona, Spain
10th July – Peacock Society, Paris, France
16th July – Dour, Belgium
18th July – Lovebox 2015, Victoria Park, London, UK
31st July – Dekmantel Festival, Amsterdam, Netherlands
14th August – Boomtown Fair, UK
10th Oct – Nancy Jazz Pulsations @ L’Autre Canal, Nancy, France
21st Oct – Den Atelier, Luxembourg
22nd Oct – AB, Brussels, Belgium
24th Oct – The Troxy, London, UK