Sponsored video: Foot Locker x adidas Originals featuring A$AP Rocky

Sponsored video: Foot Locker x adidas Originals featuring A$AP Rocky

Rising hip-hop star A$AP Rocky has teamed up in collaboration with adidas for the launch of their brand new range; the Tubular Runner S is exclusive to Foot Locker and will be available to purchase in shops and online from the 24th August.

Bang on trend for the “athleisure” season for Autumn/Winter 2015, these slickly engineered trainers combine a passion for both athletics and aesthetics, the perfect sneaker representation of street style. With a throwback reference to the brand’s three-stripe history and technical features, their unique design continues the adidas tradition of combining fashion and tech in the city streets, making sure that you continue to stand out, whatever your style.

For the launch of the iconic Tubular design, adidas have teamed up with Glasswerk favourite A$AP Rocky; an undisputed street-style icon. Of course, Rocky isn’t the first hip hop star to try his hand at the fashion industry.

Who could forget Kanye West’s ill-fated, post-apocalyptic, pseudo-genius designs; Dre’s incredibly successful music and style crossover item Beats by Dre headphones; Snoop Dogg’s questionably named Serious Pimp Clothing & Sunglasses range; the list goes on. And on. And on.

The world of hip hop is full of stars trying to make a quick buck through collaborations and new ventures, but with a design this iconic it looks like the always-on-fleek A$AP have risen above the rabble to come out on top once again.

This post has been sponsored by Footlocker – http://bit.ly/1KzXzZ0

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