After recently announcing their new album ‘Play With Fire‘ is set for release August 21st via Suicide Squeeze Records, Californian trio L.A. Witch are sharing their new single “Gen-Z“.
Speaking about the track, L.A. Witch guitarist & vocalist Sade Sanchez said “‘Gen-Z’ is inspired by a series of articles mentioning the high rates of suicide amongst the Gen-Z due to the pressures of social media. At the same time I read about several music companies not doing well due to lack of interest in people to learn to play instruments. When I was a kid, music and guitar was my escape. Music was how I fought through my depressions. What will the future do to get through it? With constant pressure to be perfect and information/advertisements and brainwashing constantly being shoved in your face, you become a product of your environment. ‘Gen-Z’ is about being a slave to technology, specifically to our phones.”
L.A. Witch‘s self-titled debut album unfurled like hazy memories of late night revelries in the city center creeping back in on a hungover Sunday morning. Guitarist/vocalist Sade Sanchez purred and crooned over jangling guitar chords, painting pictures of urban exploits, old American haunts, and private escapades with a master’s austerity. Bassist Irita Pai and drummer Ellie English polished the patina of the band’s vintage sound, adding a full-bodied thump and intoxicating swing to the album’s dusty ballads, ominous invitations, and sultry rock songs. The album had an air of effortlessness, like these songs were written into the fabric of the Western landscape by some past generation and conjured into our modern world by three powerful conduits. The band readily admits that L.A. Witch was a casual affair and that the songs came together over the course of several years. That natural flow hit a snag when the band’s popularity grew and they began touring regularly, so a new strategy became necessary for their sophomore album, the swaggering and beguiling Play With Fire.
Where L.A. Witch oozed with vibe and atmosphere, with the whole mix draped in reverb, sonically placing the band in some distant realm, broadcast across some unknown chasm of time, Play With Fire comes crashing out of the gate with a bold, brash, in-your-face rocker “Fire Starter.” The authoritative opener is a deliberate mission statement.“Play With Fire is a suggestion to make things happen,”says Sanchez. “Don’t fear mistakes or the future. Take a chance. Say and do what you really feel, even if nobody agrees with your ideas. These are feelings that have stopped me in the past. I want to inspire others to be freethinkers even if it causes a little burn.”And by that line of reasoning, “Fire Starter”becomes a call to action, an anthem against apathy. From there the album segues into the similarly bodacious rocker “Motorcycle Boy”—a feisty love song inspired by classic cinema outlaws like Mickey Rourke, Marlon Brando, and Steve McQueen. At track three we hear L.A. Witch expand into new territories as “Dark Horse”unfurls a mixture of dustbowl folk, psychedelic breakdowns, and fire-and-brimstone organ lines. And from there the band only gets more adventurous.
Between their touring schedule, studio availability, and the timeline for releasing records, L.A. Witchfound themselves with only two months to do the bulk of writing for Play With Fire. They holed up for January and February, essentially self-quarantining for the writing process before March’s mandatory COVID shutdown. “As far the creative process goes, this record is a result of sheer willingness to write,” says Sanchez. “When you sit down and make things happen, they will happen, rather than waiting to be inspired.” The time constraints and focused writing sessions ultimately forced the band into new territories.“I’ve definitely learned that having restrictions forces you to think outside the box,”says Pai. “That structure really brings about creativity in an unexpected and abundant way.”While L.A. Witch isn’t looking for a total transformation, they’ve stridden boldly forward with the amped up riffs and slashing fuzz lines of “I Wanna Lose.”Even the song’s message, a celebration of defeat as a starting point for rebirth and redemption, wields a kind of gravity that feels new for the band. “Gen-Z”carries a heavy weight as well, as Sanchez ponders the rise suicide rate in a generation raised with social media between lashings of air-raid siren guitar leads. “Sexorexia”wields a fiery garage rock energy unmatched by any other moment in their catalog; “Maybe the Weather”is a minor-key country tune given the cosmic treatment of hard-tremolo keys, woozy backward slide guitar, and heady production techniques; and “True Believers” offers up a filthy noise-inflected punk scorcher. The album wraps up the “Starred,” a druggy exploration of exploratory guitar squall built on Pai’s grimy fuzz bass and English’s propulsive groove. Over the course of Play With Fire, it feels like we’ve traversed the history of American rock n’ roll from it’s rugged cross pollination of blues and country music, through the psychedelia of the ’60s, into the early punk scene of the ’70s, and landing at the damaged art rock of early ’80s New York City.
Play With Fire is a bold new journey that retains L.A. Witch’s siren-song mystique, nostalgic spirit, and contemporary cool. Despite the stylistic breadth of the record, there is a unifying timbre across the album’s nine tracks, as if the trio of young musicians is bound together as a collective of old souls tapping into the sounds of their previous youth. Suicide Squeeze is proud to offer Play With Fire to the world on August 21, 2020 on CD/LP/CS/DIG formats. The first LP pressing is limited to 1,500 copies worldwide—1k on translucent yellow vinyl and 500 label exclusive copies on clear with red and black splatter. Both cassette and vinyl come with a DL coupon. Pre-order here: https://smarturl.it/LAWFire.