Griff has today been announced as the voice behind a brand new Christmas campaign from Disney. Featuring a brand new track (‘Love Is A Compass’), this follows an exciting year for the still-just-19-year-old: having already been nominated for an Ivor Award, Griff performed her second ever London date with an incredible takeover of London’s Tate Modern recenrtly, as well as unveiling collaborations with HONNE (‘1,000,000 X Better’) and Zedd (‘Inside Out’) in anticipation of her next single – coming soon.
Unveiled today, Disney’s three-minute animated short tells the touching story of a grandmother, her granddaughter and the family traditions that connect them through the years. The campaign marks a 40-year partnership with children’s charity, Make-A-Wish®, and features an especially-recorded new track, ‘Love Is A Compass’, performed by Griff. For every download before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish®. (Terms and conditions apply).
Describing the collaboration today, Griff comments – “I was excited to get involved in Disney’s Christmas campaign, in support of Make-A-Wish®. The lyrics of the track and the storytelling in the advert are powerful, and important. The theme of family and loved ones are so front of mind for many of us – especially this Christmas.”
Griff looks well on her way to becoming the next face of British Pop – and a next-generation type of pop star, at that. Born to Chinese and Jamaican parents just out of Watford, she began making music by borrowing her brother’s Logic: teaching herself how to produce songs in secret from her classmates (many of whom only found out what Griff was up to when they heard her on Annie Mac). Indeed, Griff’s is the type of curiosity and creativity that draws no boundaries between making beats, sewing your own clothes, or shooting a music video on your iPhone under lockdown. And whilst it’s easy to forget, Griff’s rawly vulnerable lyrics are a vivid reminder of how young she still is. Here are acutely observed tracks on friendship (‘1,000,000 X Better’), mental health (‘Say It Again’), those stinging formative breakups (‘Forgive Myself’) and the importance of family (see viral ballad ‘Good Stuff’, and its moving account of Griff’s family fostering kids). In Griff’s hands, all these experiences are turned into something uniformly positive, and make her particular model of bedroom pop feel fitting for a legion of young girls to follow.