DJ, Producer, and crypto enthusiast 3LAU –– who recently broke international sales records with an $11.6M NFT album drop last week, and Gramatik — who recently broke the record again for a solo musician NFT drop bringing in just under $1.5 million in sales in five minutes — are taking to the crypto-digital airwaves once more, this time with revolutionary livestreaming music start-up Paarti to unite top electronic venues and musicians around the world for a weekend-long benefit in support of the international live music community.
Joining the event is Privilege Ibiza, “the world’s largest nightclub” per the Guinness Book of World Records, along with 13 top music venues and over 30 artists around the world, including industry mainstays Cavo Paradiso, Noa Beach Club, Nordstern, Versuz, Tenax, D-Edge, Club Der Visionare, and more.
The event, titled THE BEAT GOES LIVE will stream 19-21 March 2021 exclusively on Paarti.live, a new kind of streaming and social platform launched this month promising fans, artists, and industry insiders new ways to connect, support, and engage with the live music events they love.
THE BEAT GOES LIVE, featuring electronic music artists across continents and genres is the first time so many international clubs have come together to support the music industry in a united front. It is also the first time many of these venues will be joining the exploding NFT community, with ticket sales and live donations available on both fiat and crypto, and Paarti awarding exclusive NFT’s to the event’s biggest donors as the virtual house lights come up.
Raluca Cherciu, CEO, Paarti says:With the world’s most inclusive, engaged audience we are committed to give music lovers, artists, and industry players a more meaningful, more magical way to celebrate live music and the human connections it empowers. Because at Paarti, live isn’t just an in-the-moment experience — it’s the unforgettable connections that last long after the house lights come up.”
Luciano, Chilean-Swiss DJ and producer, one of the artists headlining the upcoming weekend-long event says: “We live in such a strange world due to COVID-19, and it is very important for us artists to keep the music loud. By joining this livestream, we can keep the arts alive together by reaching out to people around the world to support our community. This is our resistance, and we will keep active, even with every intent to shut us down. No matter what, we will continue to turn the volume up and continue what we’ve always done –– connecting and inspiring people over the power and joy of music.”
Versuz Dance & Nightclub, a 1200-capacity nightclub in Hasselt, Belgium and one of 13 top international venues participating in the event says: “During the past year, it became clear that the importance of getting together and enjoying music and life together cannot be underestimated. Of course, nightlife has a top layer that’s all about partying, big effects, and a crazy atmosphere — but under that layer, there’s a uniting vibe that can create friendship, love, and community. And it’s exactly that vibe that is missing in so many peoples’ lives and live-streaming platforms right now. Any initiative to bring people together, like this event, is something we gladly support, because it is what everyone really needs right now.”
To learn more about Paarti, its next-generation livestreaming and social platform and its ongoing mission to connect people through the power and joy of music, visit Paarti.live.