Videos

2:54 – Sugar

• 14th Aug 2012

One of the UK's exciting new bands, 2:54 – sisters Hannah and Colette Thurlow – have unveiled the video for their new single 'Sugar', taken from their self-titled debut album released in May on Fiction.

Ahead of their September tour with the XX and slew of high-profile summer festival dates including Reading, Leeds and Bestival they debut this nocturnal visual feast, directed by buzz new director, Georgia Hudson. For the fan-favourite track that's become known as the band's 'dancefloor tune', a classic, club-dwelling promo was in order, capturing the notorious intensity of a 2:54 live show.

It has been one hell of a year for 2:54 so far, following the release of their album in May the band completed an acclaimed full US tour, as well as their biggest ever headliner at London’s legendary Scala venue. Catch 2:54 in action at the XX shows, or at one of their various of UK festival dates this summer.