Videos

Sponsored Video – Puma Set To Own The Night

• 28th Mar 2012

Sponsored Article

Puma are bringing sport to your nights out. Launching their first short film about bar-warriors competing in various bar orientated games, Puma hope to challenge people to break free of the dullard TV fame monotony and engage you into socialising with your friends. That sounds alright?

Bringing team games and sport into the pub, promoting social interactions with your mates and chums that doesn’t involve typing into a keyboard, the film sets out to spread the PUMA Social Philosophy – that life deserves to be played and enjoyed with others, that channel surfing is not a sport and sunrise is the only elmination ceremony.

While PUMA Social campaigns in the past have paid homage to the After Hours Athletes and celebrated the concept of teammates, the 2012 campaign evolves by giving a nod to the teammates different archetype’s within a social context – the team mom, the close talker, the friend who is up-for-anything, the unexpected pro who wins the game at the last minute, and the team captain, the one who brings everyone together. PUMA wants to celebrate the roles teammates play, by capturing the intimate, true and authentic moments when your friends really do come together to own the night.

The short film features apparel, footwear and accessories from the Spring Summer and Autumn Winter 2012 PUMA Social collection, which creates the uniform of the After Hours Athlete. Just as PUMA will sponsor professional athletes during this year’s Summer Olympic games, PUMA Social wants to be the sponsor of those obscure, bizarre and after-hours games that bond friends and create “remember that night…” moments.

The PUMA Social experience comes alive in various countries across the globe beginning in 2012, including Brazil, France, Italy, Russia, China, Japan, US and then culminating at the ultimate venue for athletes — the Olympics. This summer, PUMA will open us the largest PUMA Social club, The PUMA Yard in East London during the Summer Olympic games.