Videos

I Blame Coco – Self Machine

• 8th Jun 2010

I Blame Coco releases new single “Self Machine” on July 12th through Island Records; the track is a taster of forthcoming debut album, “The Constant”.

“Self Machine” is a soaring dystopian disco anthem and a dose of heartfelt, creative electro pop at its finest, and the video is no different. Directed by Alex Smith at Warp Films, (the man behind Coldplay's “Yellow” and Manic Street Preacher's “Empty Souls”) it was shot in a derelict swimming pool – giving it an almost 'post apocalyptic' feel. Despite this it overflows with summertime optimism, and with artistic camera work and slow motion effects you can’t help but be drawn into the alluring setting.

Coco says “This is our new video for Self Machine. We shot it in an abandoned college in Oxfordshire. It was a great day of filming. Enjoy”

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