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Sponsored video: Have We Reached ‘Peak Beard’ In Rock?

• 17th Oct 2014

Rock music has always been synonymous with beards. Take a look around at your favourite rock stars, they don’t shave. They drink whiskey and sweat a lot. Or do they?

The new breed of rock star is emerging as an altogether different beast – a well-groomed, maintained, healthy living alternative to the stereotypical musician. From fresh faced chart-botherers like Mallory Knox, Don Broco and Young Guns right through to newcomers like Marmozets, rock stars are starting to take things a bit more seriously in the grooming department.

Gone are the days of the long hair and shaggy facial fuzz, and it seems the effect is rubbing on off music fans as well. The average Brit spends over 3000 hours of their lifetime shaving (that’s 20000 times, or five months of their life!) but the new Wilkinson Sword Hydro 5 Groomer makes ridding yourself of that sweat soaked post-gig tangle all the easier.

Anyway, the Guardian recently ran an article saying that we’d reached Peak Beard, which means we’re now all dreadfully uncool. Someone pass me the clippers, I’m going nude.

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