News

What Now – London Show and New Mini Site Launched

• 20th Feb 2013

South African trio WHAT NOW have announced a one-off headline date at the Water Rats to coincide with the release of their album ‘Move Like A Sinner’ on 11th March through Hey & Argh Records. The title track will be released as a single on 4th March and you can check out its accompanying music video right here.

The band have also put together a mini site dedicated to the new album, which features track by track video explanations of the album’s themes and ideas so you can get a glimpse into the release before it’s even out! Take a look / scroll through / listen at this link: link.

What Now’s hardworking, DIY roots led the band to record the album themselves in a miniscule home studio and what they captured feels like the debut album of a band reborn. Dark, seductive and dripping in hooks their pulsing newfound rock oozes with all the provocative sleaze of a stripper. It’s brooding, confident and flaunts its huge choruses with purpose and precision. The huge sound of the production sounds far and beyond anything you might expect from a home setup. ‘Move Like A Sinner’ is both a mission statement and a battle cry combined, and its release boldly announces a new era and a new beginning for What Now.

LIVE –
11th March The Water Rats, London