‘History of Modern (part I)’ is the third single to be taken from OMD’s critically acclaimed new album ‘History Of Modern’. This title track is OMD at their very best and has been a highlight of the live set on their recent European Tour. It’s a powerful, pulsating, vibrant and contemporary song with a strong pop sensibility
The band ran a £2000 video making competition for the single through Genero.tv. Watch the winning video here. It was directed and produced by Lapantafilm from Sweden.
OMD said “The sheer volume of work that has gone into this is incredible. So many different film animation styles. A very creative mixture of stop frame animation, modelling, drawing, film capture. A serious collection of OMD references… some of which are incredibly subtle, some not. The ideas are a varied and effective as the many different techniques. There were several really strong entries but this is the clear winner.”
The album was produced by OMD and mixed by one of the UK’s most in demand producers Mike Crossey (Artic Monkeys/Blood Red Shoes/Razorlight). The music sees a return to the band's early pioneering electronic roots, a sound that is now recognised as being a major influence on many of today’s electro artists. The likes of LCD Soundsystem’s James Murphy, The XX and The Killers have all cited OMD as a massive inspiration.
Winning Fan Video for 'History of Modern (Part 1)'
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