News

Rihanna And Doritos Present The World's First Augmented Reality Video

• 29th Oct 2010

Doritos have teamed up with Rihanna to create the world's first Augmented Reality music video.

To view 'Who's That Chick' by Rihanna in full, simply buy a bag of Doritos Late Night and got to link Using special packs of Doritos Late Night chips and a web cam, you can unlock an augmented reality experience with Rihanna.

Through an augmented reality music experience that showcases the multiple facets of Rihanna’s personality and style, Doritos is debuting the special single, “Who’s That Chick,” by David Guetta featuring Rihanna. Designed to put control of the experience in consumers’ hands, the Rihanna augmented reality performance is available in both day and night settings. To unlock Rihanna’s extraordinary Late Night performance, fans must scan a special marker against a webcam which can be only found on the back of the limited-edition Doritos Late Night range of Tantalising Tikka or BBQ Rib flavoured chips. Fans can personalize Rihanna’s performance by the way they hold and move the bag, offering up a new experience each and every time.

Rihanna commented: “I’m really excited about ’Who’s That Chick’ and wanted to find a fresh and unique way to share it with my fans,” said Rihanna. “When I saw how cool the augmented reality performance Doritos created was, I knew this was it. This was the way I wanted to make ‘Who’s That Chick’ available to the world, and I can’t wait to see how my fans get engaged in this innovative experience.”

International superstar, Rihanna is known for her incredible style and chart topping hits. The multiple Grammy-winning artist’s work on “Who’s That Chick,” will be released on David Guetta’s upcoming album, ONE MORE LOVE, on 29th November, and she is featured on bags of Doritos Late Night for a limited time.

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