News

mflow And The Hoosiers Team Up

• 15th Jul 2010

mflow, the unique digital music service that encourages social music discovery and helps fans recommend and share music in return for a percentage of any resulting sales, has joined forces with RCA Label Group to instigate a high profile promotional campaign for the new Hoosiers album ‘The Illusion of Safety’ , which is released on August 16th.

The Hoosiers are British pop band consisting of Irwin Sparkes (vocals, guitar), Martin Skarendahl (bass guitar, acoustic guitar), and Alphonso “Alan” Sharland (drums, percussion).

Their acclaimed double platinum debut album, The Trick to Life, reached number 1 in the album charts in October 2007 and featured the top 5 hits Worried about Ray and Goodbye Mr A

The Hoosiers were one of the first major bands to engage with mflow and have since accumulated over 5000 followers on the platform and regularly flow their own music recommendations to their fans.

All users who sign up to ‘follow’ The Hoosiers on mflow during July will receive a free download of a six track sampler previewing tracks from the new album and will be entered into a competition for the chance to win tickets to a secret Hoosiers gig in London.

This intimate show will take place at the end of July and mflow are offering 100 pairs of tickets to mflow users. Winners will be chosen at random on Thursday 22nd July.

London’s free morning newspaper The Metro, which has a daily readership of over 1 million, has also come on board to help promote this new initiative and will carrying both online and print editorial coverage of the promotion throughout July. They will also be offering tickets to their readers and will be streaming tracks recorded at the gig on their website after the show.

The Hoosiers have also produced an exclusive video for mflow, which will show users how to sign up to this new promotion and how to access the free music they are making available.

mflow users download an easy-to-install mflow application that allows them to discover new music, follow other users, build a network of trusted sources, recommend music to others, browse, search and purchase music online.

mflow also rewards users for sharing and recommending music – If a friend or follower likes a track that a user recommends and subsequently buys it, the person recommending that track automatically receives 20% of the purchase price in the form of a credit to spend on more music.

Don Jenkins, Head of Music at mflow said, “We are really excited about this new promotion with RCA Label Group and The Hoosiers who have been really enthusiastic and proactive in helping us pull it together. mflow is the ideal platform for artists to engage with their fans and this new initiative will help create real excitement and anticipation for the bands forthcoming new album. “

Justin Dixon, Senior Digital Promotions Manager of RCA Label Group said, “This promotion for The Hoosiers forthcoming album offers followers of the band a fantastic opportunity to hear new music ahead of anyone else and to enter a great competition to see them play live a really intimate setting.”

Irwin of The Hoosiers says: “When we're not online doing charity work we'll be found mflowing. If music is what gets you excited then you naturally want to share it with people. Up until now that platform hasn't really existed. This is the best solution we've seen that allows access to music for all whilst still promoting a stable environment for new music to be invested in and flourish.”