News

Robyn Launches 3D Interactive Video

• 25th Jun 2010

Body Talk Pt. 1’s, opening track Don’t Fucking Tell Me What To Do sees Robyn sardonically running through a check-list of guilt-inducing vices- “My drinking is killing me, my smoking is killing me” against a propulsive, glitchy backbeat. It’s half manifesto of what the singer represents and half slacker rant.

“It’s like everyone wants you to be perfect and you’re dreaming of a world where you can do what you want. I guess it´s about the modern world and the stress I think most people in it feel sometimes. It´s a pretentious message so I tried to make it as simple as I could. I´m talking about how I felt when I came off my tour”, she explains.

Listen to the track here: link

Now you know what’s killing Robyn, she wants to know what’s killing you! Let her know by adding your complaints to her new interactive 3D video for Don’t Fucking Tell Me What To Do. Just head here link and use the Twitter button to Tweet your message and add it to the list, or just Tweet (your word) #killingme.

The video is the first of its kind, a 3D video using no cameras, written entirely in code, with much of the content fed by fans via a Twitter feed. The video is a unique experience with every view as it re- generates with each loading of the URL. The first portion of the “video” features visualization of Robyn’s lyrics in 3D. The remainder of the video is created by users themselves. The video has the potential to become the “infinite” video as users can continue to add on to the endless stream of ‘killing me’ comments.

Watch the video, developed by Mary Fagot, Creative Director for Blip Boutique and the web development team at Stopp Web in Stockholm, lead by Project Manager & Creative Thomas Bjork, here: link

In addition to the interactive video there is a brand new remix of Don’t Fucking Tell Me What To Do, from UK DJ’s and producers Mylo and Sharooz!

Don’t Fucking Tell Me What To Do is taken from the album Body Talk Pt. 1 out worldwide now!