Exclusive Flashmob Party with Esser at a Secret London Location

• 8th Mar 2009

In celebration of their 38th coming, Notion will host a launch night at a secret location in true zeitgeist flashmob-esque style. They have organised a very special launch party with Esser, fresh from a stadium tour supporting Kaiser Chiefs and only moments away from blowing up in the mainstream. Support will come from Jimmy Screech, the hunky young reggae artist hand-picked by Roots Manuva to support him last year.

There’ll also be free Relentless energy drinks and free booze. There’ll be DJs and VJs, art installations, fashion and generally all sorts of merrymaking on a baroque English fête tip. They’ll have a best “DIY Esser quiff of the night” competition, some Comic Relief-orientated charitable shenanigans…and to top it off, entry on the night will be entirely free on display response text.

All this is going on at a Secret London Location. To find out where exactly the adoring public must text “LAUNCH” to 88101. Then, on the day, you will receive a text back with the location and all will come racing down in their finery to enjoy free entry, free Esser, free Relentless, free booze and free fun. Entry will be on a first come, first served basis via a wristband system, with comings and goings throughout the night, and spaces are obviously limited. The text costs £1.50 and your standard rate and is a one-off, no horrible secret subscription services or anything.